The
Power of Music!
By Bill Turpen, CEO, Advanced Concepts, Inc.
The
real goal of advertising is to have your ad’s be remembered long
after they have been seen or heard. The chances that someone will
drop everything they are doing to act on your ad immediately are
unrealistic, so being remembered after the ad’s are over is
critical. Some advertisers yell at the top of their lungs to try to
get your attention, some use lavish graphics, crazy voices, chicken
suits, sound effects, special offers, some even try to copy
successful national ad’s. But one of the best ways to make sure
your message is remembered is by using music. In the advertising
world it’s called a JINGLE! Having a good jingle for your business
can virtually guarantee listeners will be singing your song which
helps them remember you when they need what you offer.
The
beauty of utilizing a jingle for your business is not only the memory
component, but the ability to incorporate a jingle in all aspects of
a company’s marketing efforts from TV and radio ads to telephone
on-hold systems to website usage to ringtones on mobile devices and
more, basically anywhere audio can be used. A jingle even translates
into print media giving those ads more pop! For example, McDonald’s
utilizes billboards with nothing but the golden arches logo and the
words “I’m Lovin’ It!” It works and helps reinforce the
marketing campaign because we’ve all heard the “I’m Lovin’
It!” jingle thousands of times.
The
bottom line is that listeners will learn your jingle regardless of
whether they are interested in your business, your products, your
offer, etc. We naturally learn music and remember music without any
effort or choice. Did you really mean to learn and remember how to
spell bologna? Yes, Oscar Meyer has a way with B-O-L-O-G-N-A!
Bill Turpen
Advanced Concepts, Inc.
P.O. Box 594
Bedford, IN 47421
Mobile: (812) 272-1925
Office: (812) 278-8178
Fax: (812) 278-8648
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